From engineering simulation to economic forecasting

Axsym was established in 2010 as an engineering consultancy with specialist expertise in the design, analysis and mathematical modelling of rotary systems. Our clients ranged from large multi-national organisations to small and medium enterprises in the aerospace and wind energy sectors.

With support from Innovate UK for innovative software technology development, our services expanded into analysis automation. We demonstrated our automation technology on transport network management and local energy system design. Then to diversify its market reach further we considered the requirements of economic forecasting.

When studying the mathematics of applied economics we were surprised by our findings. The literature informed us that current predictions of economic growth, such as those forecast by central banks, are not mathematically reproducible. This means that a single economist is responsible for any economic prediction and that this prediction cannot be independently verified. So, we considered how to model economy behaviour from the conventional perspective of businesses and households by using engineering and data science analyical methods .

Evolution of our services


We developed machine learning algorithms to enhance our design optimisation services. This enabled pattern recognition models to be used to map a product's design space and thereby reduce design costs and duration required for repetitive evaluation of product designs through experimental testing or computationally intensive modelling.


To provide our aeroelastic analysis service to the wind energy sector, we created our AE360 software to simulate wind turbine performance, vibration and loads. The software is able to model vertical axis and horizontal axis wind turbines for all sizes from micro portable systems to giant off-shore turbines.


To enable analysts to select software models and datasets to be used for a simulation, we started developing Teclab. Teclab has evolved into a data and software integration environment that has been proven, with Innovate UK support, to save significant labour costs and time in transport network management and in local energy system design.


We started developing a new engineering simulation environment for a large aerospace client, incorporating six in-house codes into a single adaptable software package. Teclab has proven our innovative approach to software architecture, to deliver user-friendly adaptable simulation software that can be easily upgraded with future analytical models.


Managing Director


Will Maybury
t: +44 (0)1935 863076
m: +44 (0)7789 828686

Will is driven by technology innovation and working with highly talented people. He has an aptitude to absorb complex information from diverse sources and has the vision to apply technology to solve novel problems. He has an established track record for identifying enabling technologies required to meet long-term business requirements.

Will founded Axsym Limited in 2010 to provide engineering consultancy services, analytical methods development and analysis process automation. During this time, he has secured substantial funding for client research programmes and in-house software development, including evaluating the commercialisation of machine learning algorithms and implementing software and data integration environments. He previously worked for AgustaWestland (now Leonardo Helicopters) for 9 years, was a Post-Doctoral Fellow at Ulm University (Germany) for 2 years and holds a PhD from Bristol University. He became a Chartered Engineer in 2010.

Axsym Analytical Innovation and Economy Dynamics